Hey Reader, This Saturday, America celebrates 250 years of freedom. Last Saturday, I celebrated a different kind. Not with fireworks. With pajamas. Pink decorations. So much pink, my husband is still finding glitter in places glitter has no business being. Vulva cupcakes (which were far more anatomically correct than I expected). A giant FUCK CANCER sign. And 10 incredible women who helped carry me through one of the hardest times of my life. The theme was Pussy Power, because if cancer was...
12 days ago • 2 min read
Hey Reader, Ok, here’s the truth about subject lines. Marketers love to act as if subject lines are the holy grail of open and click-through rates. And yes… they matter. But no one wants to tell you this part: Most people are savvy email users now. We can smell subject line BS from a mile away. Just think about the last 10 emails you actually opened. I’m willing to bet at least a few of them were because: You knew the person. Family, friend, someone you actually like. “Hi Mom.” You follow the...
19 days ago • 3 min read
Hey Reader, Have you ever spent twenty minutes looking for something that was right in front of you? Your keys. Your reading glasses. Your phone while you're talking on it. That was me with this trailhead. A few weeks ago, I got lost in Fountain Hills. Not "call Search and Rescue" lost. More like "I've been driving in circles for 20 minutes, and I'm starting to suspect Google Maps is messing with me for sport" lost. I was looking for a trailhead I'd never hiked before. Mike was off golfing,...
26 days ago • 2 min read
Hey Reader, Happy Wednesday 👋 I landed a new client this week and I’m ridiculously excited about it. Not because she hired me to write emails. Not because she hired me to work on her website. But because she hired me to write her "About page." I know. Try to contain your excitement. The About page is about as sexy as a dental cleaning. Most business owners treat it like a chore. They throw up a headshot, list their credentials, mention the family dog, and call it a day. Big mistake. Because...
about 1 month ago • 2 min read
Hey Reader, Yes, you. The one reading this email while pretending to work. The one with seventeen browser tabs open, a half-finished coffee, and a to-do list that's giving you side-eye from across the room. Come a little closer. 😉 There you go. Now tell me... Was that you who used AI to write your last email? 🤨 You thought it was pretty good. You hit send. Then... Crickets. Open rates tanked. Clicks were nowhere to be found. Splat! Your email landed in the inbox with all the excitement of a...
about 1 month ago • 3 min read
Hey Reader, A FEW YEARS AGO, I GOT AN EMAIL ABOUT AN X-BOX GAME CALLED DESTROY ALL HUMANS 2. Apparently, the wise-cracking alien invader Crypto was back to terrorize mankind, harvest human DNA, and upgrade his psychic powers for maximum mayhem. Honestly? Sounds ambitious. But the bigger question was… WHY THE HELL WAS I GETTING THIS EMAIL? I don’t own an X-Box.I don’t play video games.And unless “harvesting human DNA” now counts as self-care, I was definitely not the target audience. Which,...
about 2 months ago • 2 min read
Hey Reader, Last night, I met with my writers group (you know the ones, where you sit around, critiquing each other's work… I guess cancer wasn’t enough punishment). No…JK… I love it and we ended up talking about marketing, exposure, and how to get people excited about your launch (now we are talking my love language). One example that came up was a local bookstore that’s starting to sell vinyl albums. I LOVE this idea. Maybe it’s because I’m at the age where hearing a vinyl album crackle...
about 2 months ago • 6 min read
Hey Reader, I once dated a guy who texted me every. single. day. Good morning texts.Good night texts.Random “thinking of you” texts.Photos of his lunch texts.Voice notes while driving texts.Memes I didn’t get. Suspicious Monkey GIF by MOODMAN At first? Cute. Then it started feeling like I was being emotionally waterboarded. And THAT, my friend, is exactly what some businesses are doing to their email lists. Meanwhile… Other businesses disappear for 4 months, like they joined witness...
2 months ago • 2 min read
Hey Reader, SO, I’M ON THE INTERNET SHOPPING, TRYING TO FIND A SEXY OUTFIT FOR MY NIECE’S WEDDING. Yes, sexy. No judging. My niece is getting married in Boston in November. My husband’s whole family will be there, and after finishing cancer treatment, I don’t want to be “the poor cancer gal.” I want to be:“WOW. You look amazing.” Ever since the Big “C” word entered my life, my closet has suffered greatly. I’ve basically been home recovering since January, which means:✔ Pajamas have become...
2 months ago • 4 min read